Event agenda - Responsible Incentive Travel Day 2026

09:30-10:00

Registration & Welcome Coffee

10:00–10:05

Official Opening

10:05–10:35

Opening Keynote
Brain-Friendly Incentive Travel: Designing High-Impact Programs that Enhance Engagement, Relationships and Performance

Speaker: Nina Żukowska

Practical insights for incentive programs supporting focus, motivation and long-term value.

10:35–11:30

Session I
People at the Core of Incentive Experiences: Wellbeing as a New Standard in Sustainable MICE

Moderator: Grażyna Łukaszyk

How wellbeing-driven events design increases participant satisfaction, loyalty and business outcomes.

11:30–11:40

Coffee Break & Networking with Partners

11:40–12:25

Session II
From Declarations to Results: Turning the SITE Poland Manifesto into a Profitable Incentive Strategy

Moderator: Emilia Kubik

How agencies and corporate buyers can translate sustainability commitments into measurable value and competitive advantage.

12:25–12:40

Partner Presentation

Radisson Hotel Group, Kamil Ancypa

Sustainable hospitality solutions for incentive and corporate events.

12:40–13:25

Session III – Destinations

Hospitality 2.0 – Building a Competitive Advantage Through Accessibility and Participant Focus

The “Hospitality 2.0” session will demonstrate how conscious experience design can become a driving force for the development of the entire meetings and tourism industry.

Moderator: Aneta Książek and Wojciech Norkowski

Contemporary tourism and event destinations can no longer rely solely on attractive offerings or locations for competitiveness. Accessibility is becoming a strategic development tool – a real market advantage that translates into greater reach, customer loyalty, and a stronger destination brand.

During the session, we will demonstrate that inclusivity is not a passing trend or a CSR activity. It is the foundation of a modern destination – open, flexible, and consciously designed with the diverse needs of attendees in mind.

More and more venues and events in Poland and around the world are implementing solutions that improve sensory comfort – both for neurodiverse individuals and all attendees who value a more peaceful, sustainable environment. Examples of good practices from Poland and abroad will be presented (a subjective set observed by Aneta Książek), showing that low-sensory solutions increase the comfort of all participants – not just a selected group.

Participants will learn:

what low-sensory tools and activities are,
how to design an event space and program in a “low-sensory” spirit,
how these solutions impact the guest experience and their purchasing decisions.

A special element will be the presentation of the PCB POT Low Sensory Show Room concept – a space enabling relaxation, regeneration, and a moment of respite before subsequent sessions or business meetings.

The session will not be solely theoretical. Through a sound massage session, RITD participants will experience human-centered design in practice.

This is an example of an activity that:

reduces stimulus overload,
supports regeneration during intense events,
uilds a positive, immersive destination experience.

A special element, complementing the session, will be the presentation of the PCB POT Low Sensory Show Room concept – a space enabling relaxation, regeneration, and a moment of respite before subsequent sessions or business discussions.

Why is it worth it?

Because accessibility is now a business strategy, not just an image-building measure.
Because sensory comfort enhances the quality of the experience for all participants.
Because destinations that understand diverse needs set new market standards.

13:25–13:30

Key Takeaways & Conference Summary

13:30–14:45

Networking Lunch with Industry Partners

14:45–17:45

Creators’ Lab – AI Workshop for Incentive & Corporate Events (coffee break during the workshop)

How AI can support sustainable program design, personalization, communication and efficiency

17:45–18:00

Final Insights & Closing Remarks